Agenda

 

Tuesday

3:00 pm
Registration Open
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3:00 pm - 7:00 pm

Canyon Ballroom Foyer

6:00 pm
Cocktails and Connections
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6:00 pm - 8:00 pm

Pool

Come join the fun poolside as we kick off PartnerCon 2019 by the pool. Connect with new Partners and enjoy some light appetizers and drinks!

Wednesday

8:00 am
Keynote
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8:00 am - 10:00 am

Canyon Ballroom

Clate Mask
CEO Infusionsoft
Chris Leet
Dir Product Marketing Infusionsoft
Dave Vieregg
VP Partners Infusionsoft
10:00 am
Networking Break
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10:00 am - 10:30 am

10:30 am
Storybrand Your Message
}

10:30 am - 12:00 pm

Canyon Ballroom C,E

With the proven StoryBrand Framework you’ll have new and improved messages to create websites, email blasts, brochures, sales scripts, elevator pitches and more.

Daniel Bussius
CEO Built by Love Agency
10:30 am
Systemizing Your Fullfillment Delivery System
}

10:30 am - 12:00 pm

Madera

If you’re doing any sort of service, working with clients, or have a client-based business, you’re likely trying to work more ON your business, but more often working IN it because that’s how you help clients get results. In this workshop, Greg Hickman will walk through the most critical steps in systemizing how you deliver your services so you can onboard multiple clients and double (if not more) the number of clients you serve at a time, without it all being 1:1, custom, or all dependent on YOU!

Greg Hickman
Founder and CEO System.ly
10:30 am
How to Package Your Product and Service
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10:30 am - 12:00 pm

Arroyo

Are you looking for an easier way to explain, promote and sell your products and services? Over the past decade, Jordan has designed, promoted and sold services, training events and products that have brought in millions of dollars in sales. In this hour and a half workshop, he’ll guide you through the beginning stages of how to package your services. He’ll talk about the 3 primary stages of packaging – identifying the target market and their needs, creating a compelling message and offer and making it easy to buy. You’ll walk away with the blueprint you’ll need to launch a new service offering (or relaunch an existing one).

Jordan Hatch
Founder and CEO one21 Solutions & Information Street
10:30 am
How to Get Big Results from Small Events
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10:30 am - 12:00 pm

Agua Fria

Whether it’s a workshop for business owners or a luncheon for your best customers, hosting an event is a great way to help attract new customers, cement relationships with existing customers and build buzz about your business. But the idea of hosting an event can intimidate many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off. In this workshop, Jason Buckner and Daan Schmidt break down the essentials to running successful events that will increase your reach and take your business to the next level.

Jason Buckner
Founder Automation Made Easy
Daan Schmidt
Owner
Schmidt Communicatie
12:00 pm
Lunch
}

12:00 pm - 1:30 pm

12:15 pm
Lunch Breakout Hosted by Jump
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12:15 pm - 1:15 pm

Canyon Ballroom C,E

Jeff Lerner
CEO & Founder Xurli
1:30 pm
Develop Your Niche Through Vertical Development
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1:30 pm - 2:15 pm

Canyon Ballroom C,E

Learn about the powerful strategies and tactics you can use to leverage your expertise to develop your niche, attract prospects in this niche, and convert them to your most profitable clients.

Key takeaways
1. How to identify a possible niche/verticle
2. Test and validate your possible niche
3. Launch and scale your new verticle.

Justin MacDonald
President Sixth Division
1:30 pm
Leverage Partners to Scale Your Business
}

1:30 pm - 2:15 pm

Madera

Ask any business expert, and they’ll tell you that focusing on your strengths is critical to achieving higher profits and greater potential to scale. As an Infusionsoft Partner, there’s a good chance that your strengths tend to fall more within the arena of either sales or services. In this session, Nathan Paris of On The Fuze shares with us some powerful insights about how to leverage strategic partnerships so you can focus where you should. Here’s what he’ll cover for:

• Sales Focused Partners: What to look for (and what to avoid) in services fulfillment partners.
• Service Focused Partners: What you need to have in place to ensure top-level service and more predictable revenue.

Key takeaways
1. Keep your partners engaged and consistently sending you referrals
2. Get more high performing partners
3. Structure your partnerships for optimal resultsTake Aways

Nathan Paris
CEO & Co-Founder On The Fuze
1:30 pm
How We Got 500 Main Street Clients In One Year
}

1:30 pm - 2:15 pm

Arroya

Join best-selling author, keynote speaker, tech investor, ICP, and mom of 5, Susan Sly, as she shares the power of creating a captivating culture, simplification, and the power of growing a robust group of solopreneurs.
Susan has appeared on CNN, Fox, CNBC, Lifetime, The CBN, and been quoted in Forbes. She is currently the CEO of Step Into Your Power and The Agency 8, as well as The President of Radius AI – a Silicon Valley and Phoenix Based AI company.

Susan Sly
CEO of Step Into Your Power Inc/President of RadiusAI
1:30 pm
Never Let a Good Plan Get In The Way of Success
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1:30 pm - 2:15 pm

Agua Fria

Learn how to identify new opportunities by putting a new lens on a problem.

Key takeaways
– Turn known issues into opportunities
– Turn customer complaints into cash
– Use bitter feedback to create a better user/customer experience

Ryan Chapman
Founder Fix your Funnel
2:30 pm
Partner Program Deep Dive
}

2:30 pm - 3:30 pm

Canyon Ballroom C,E

Deep dive into the partner program and changes that were made. Ask questions, get clarity, and lets make sure you have what you need to be successful.

Kim Mortensen
Manager Partner Programs Infusionsoft
2:30 pm
Cabin Punk: Agency Scalability through Cultural Development
}

2:30 pm - 3:30 pm

Canyon Ballroom C,E

Dobbin Buck will break down GetUWired’s key ingredients to building a sticky culture that attracts dedicated and talented team members to their agency and keeps them invested in the culture long term. Vision, leadership, hiring practices, compensation, benefits and employee well being will all be covered in this informative and entertaining peek inside the GetUWired Cabin and their award winning “Cabin Punk” Culture! GetUWired is an INC 5000 Agency that is currently ranked as a Top Company Culture by Entrepreneur Magazine, The 6th Best Place to Work in the State of Georgia by Georgia Trend Magazine, and 6th Best Employer in the United States by Glass Door!

Key takeaways:

  • GetUWired’s 10 part Hiring Process: A detailed breakdown of the full hiring process that attracts and allows only the best candidates through!
  • GetUWired’s Top 5 Internal programs for Employee Wellness, Professional Development and Personal Development.
  • GetUWired’s Cultural Rhythm Calendar: A years worth of events and activities that keep your team raving fans of your culture!
Dobbin Buck
Co-Owner / Business Development of GetUWired Inc.
2:30 pm
Grow your Partnership to a Six Figure Business in Less Than One Year
}

2:30 pm - 3:30 pm

Arroyo

Learn secrets from the experts that have grown their Infusionsoft businesses to over 400K in net profit in one year. What lead generation and capture strategies, sales processes, new customer onboarding and customer loyalty and retention strategies were implemented to make this rapid growth possible.

Key takeways
1. Learn these strategies to grow your business
2. Learn how to improve your internal systems to scale your operations
3. What can you change tomorrow to benefit your business today

Brandon Stuerke
Founder and CEO Automated Advisor
2:30 pm
The Fundamentals of Video Marketing
}

2:30 pm - 3:30 pm

Agua Fria

This session takes a fundamental dive into the essential resources you need to take your on camera appearances from a blah to heck yea! Hosted by Shaun Whynacht, ICP and video producer. Together we will explore the common myths that are likely holding you back from getting the most out of the power of video. We’ll also uncover the mistakes you can correct right away to increase viewership, provide more value and minimize the nervousness many people have about being on camera.

Shaun Whynacht
Founder Blue Cow Marketing
3:30 pm
Networking Break
}

3:30 pm - 4:00 pm

4:00 pm
Product Keynote
}

4:00 pm - 5:30 pm

Canyon Ballroom

Thursday

8:30 am
Opening Keynote
}

8:30 am - 10:00 am

Canyon Ballroom

10:00 am
Networking Break
}

10:00 am - 10:30 am

10:30 am
How to Package Your Products and Services
}

10:30 am - 12:00 pm

Canyon Ballroom C,E

Your goal in packaging is to have something for sale that can be on a shelf, ready to be picked up and purchased by a prospect. In a service business, packaging is all about how you package concepts and principles in ways that define your core difference, methodology and brand. By packaging your services in a way that’s clear, concise and attractive to the type of clients you want, you’ll secure more work, faster. Packaging your services simplifies the information a client is processing and the decision they need to make, reducing cognitive barriers and prompting them to buy your services, faster. Ultimately, effective packaging of your services is the path to far greater profits.

Jordan Hatch
Founder and CEO one21 Solutions & Information Street
10:30 am
Systemizing Your Fullfillment Delivery System
}

10:30 am - 12:00 pm

Madera

If you’re doing any sort of service, working with clients, or have a client-based business, you’re likely trying to work more ON your business, but more often working IN it because that’s how you help clients get results. In this workshop, Greg Hickman will walk through the most critical steps in systemizing how you deliver your services so you can onboard multiple clients and double (if not more) the number of clients you serve at a time, without it all being 1:1, custom, or all dependent on YOU!

Greg Hickman
Founder and CEO System.ly
10:30 am
Storybrand Your Message
}

10:30 am - 12:00 pm

Arroyo

With the proven StoryBrand Framework you’ll have new and improved messages to create websites, email blasts, brochures, sales scripts, elevator pitches and more.

Daniel Bussius
CEO Built by Love Agency
10:30 am
Build a Lead Magnet for Your Business and New Customer Onboarding
}

10:30 am - 12:00 pm

Agua Fria

In this workshop, you will learn how to build lead magnets that drive new leads. You will customize your lead magnet for your specific business and be ready to launch the lead magnet at this event.

Jillian Kendrick
Founder & CEO Informed Marketing Solutions
10:30 am
How to Get Big Results from Small Events
}

10:30 am - 12:00 pm

Canyon Ballroom

Whether it’s a workshop for business owners or a luncheon for your best customers, hosting an event is a great way to help attract new customers, cement relationships with existing customers and build buzz about your business. But the idea of hosting an event can intimidate many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off. In this workshop, We break down the essentials to running successful events that will increase your reach and take your business to the next level.

Oli Billson
CEO & Founder Oliver Billson Marketing
12:00 pm
Lunch
}

12:00 pm - 1:30 pm

12:15 pm
Town Hall with Infusionsoft Leaders
}

12:15 pm - 1:15 pm

Canyon Ballroom C,E

Come sit with Infusionsoft experts, leaders, and Partner Advisory group members to get all of your questions answered about the New Infusionsoft and the Partner Program or just come and spend time with your peers and learn from one another.

Keith Reed
COO Infusionsoft
Dave Vieregg
VP Partners Infusionsoft
Scott Martineau
VP Customer & Partner Advocacy Infusionsoft
1:30 pm
Interactive Partner Mastermind
}

1:30 pm - 3:30 pm

Arroyo

During this interactive session we will “hot seat” style mastermind your business to help you overcome your biggest challenges. Whether you are struggling to scale, need help finding leads or need to let a team member go, you will get help figuring out the best path for you from everyone in the room. Come prepared to learn a lot, help each other and win big by rapidly eliminating whatever is in your way!

Sarah Laws
Founder and CEO Laws Marketing Consulting
1:30 pm
Partner Panel
}

1:30 pm - 2:15 pm

Canyon Ballroom C,E

If you are new to the Partner ecosystem or have never been to PartnerCon this breakout is for you! Come with questions for our Partner panel which will consist of veteran Infusionsoft Partners from all around the world. Get insights, tips, and share ideas on how to be successful as an Infusionsoft Partner.

1:30 pm
Get Results From Facebook Marketing
}

1:30 pm - 2:15 pm

Madera

Even if you’ve been working in social media for a while, Facebook can be a daunting place. From the regular algorithm changes to the realm of Ads Manager, those unfamiliar with what-means-what may find themselves just wanting to avoid it all. But, of course, you can’t. When done right, Facebook ads can transform your business. However, if done incorrectly they can take your money and provide you with false hope. In this session, world-renowned Facebook expert, Dennis Yu from BlitzMetrics breaks it all down for you and your clients to win big with Facebook ads.

Key takeaways
1. Using facebook for your clients
2. Setting up FB systems
3. how to get results for your clients with FB ads

Dennis Yu
CEO BlitzMetrics
1:30 pm
Panel Discussion - Utilize Free Trial To Bundle Your Services
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1:30 pm - 2:15 pm

Agua Fria

Learn from the experts on how the New Infusionsoft Free Trial can be incorporated into your marketing and lead generation plans to grow your business in new and creative ways.

Key takeaways
1. How do I benefit from a FREE TRIAL offering to my clients
2. How best do I present this option for future success and growth
3. What are the mechanics of registering a free trial with my customers

Bibi Goldstein
CEO BuyingTime
Misty Kortez
Founder Your Marketing Coach
Kathy Swanson
Founder Intergrated Marketing Werx
Will Shaw
Founder Marketing Connected
2:15 pm
Networking Break
}

2:15 pm - 2:30 pm

2:30 pm
Partner Program Deep Dive
}

2:30 pm - 3:30 pm

Madera

Deep dive into the partner program and changes that were made. Ask questions, get clarity, and lets make sure you have what you need to be successful.

Kim Mortensen
Manager Partner Programs Infusionsoft
2:30 pm
Tangible Resources Within the Infusionsoft Ecosystem
}

2:30 pm - 3:30 pm

Agua Fria

Hear from one of our Regional Partner Managers while he uncovers resources, exclusive only to Infusionsoft Partners, that are available to help you grow your businesses. During this session he’ll share ways to maximize your Partnership as it relates to Market Development Funds, your Partner Coach, Manager and the product.

Nathan Folmor
Regional Partner Manager Infusionsoft
3:30 pm
Networking Break
}

3:30 pm - 4:00 pm

4:00 pm
Closing Keynote
}

4:00 pm - 5:30 pm

Canyon Ballroom

6:30 pm
Partner Party and Awards
}

6:30 pm - 9:00 pm

Pool

Come join your Infusionsoft Partner peers as we learn and grow together!

PartnerCon is where Partners, Infusionsoft and your business success converge.

Daniel Bussius

CEO, Daniel Bussius Consulting