Agenda

 

Tuesday

3:00 pm
Registration Open
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3:00 pm - 7:00 pm

Canyon Ballroom Foyer

6:00 pm
Cocktails and Connections
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6:00 pm - 8:00 pm

Pool

Come join the fun poolside as we kick off PartnerCon 2019 by the pool. Connect with new Partners and enjoy some light appetizers and drinks!

Wednesday

8:00 am
Opening Keynote
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8:00 am - 10:00 am

Canyon Ballroom

Kick off PartnerCon with Keap leaders as they share what it means to become Keap—a deep dive on the two unique customers our products serve and the opportunity this presents for Partners.

Clate Mask
CEO Keap
Chris Leet
Dir Product Marketing Keap
Dave Vieregg
VP Partners Keap
Scott Martineau
VP Customer & Partner Advocacy Keap
10:00 am
Networking Break
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10:00 am - 10:30 am

10:30 am
Storybrand Your Message
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10:30 am - 12:00 pm

Canyon Ballroom C,E

With the proven StoryBrand Framework you’ll have new and improved messages to create websites, email blasts, brochures, sales scripts, elevator pitches and more.

Daniel Bussius
CEO Built by Love Agency
10:30 am
Systemizing Your Fullfillment Delivery System
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10:30 am - 12:00 pm

Madera

If you’re doing any sort of service, working with clients, or have a client-based business, you’re likely trying to work more ON your business, but more often working IN it because that’s how you help clients get results. In this workshop, Greg Hickman will walk through the most critical steps in systemizing how you deliver your services so you can onboard multiple clients and double (if not more) the number of clients you serve at a time, without it all being 1:1, custom, or all dependent on YOU!

Greg Hickman
Founder and CEO System.ly
10:30 am
How to Package Your Product and Service
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10:30 am - 12:00 pm

Arroyo

Are you looking for an easier way to explain, promote and sell your products and services? Over the past decade, Jordan has designed, promoted and sold services, training events and products that have brought in millions of dollars in sales. In this hour and a half workshop, he’ll guide you through the beginning stages of how to package your services. He’ll talk about the 3 primary stages of packaging – identifying the target market and their needs, creating a compelling message and offer and making it easy to buy. You’ll walk away with the blueprint you’ll need to launch a new service offering (or relaunch an existing one).

Jordan Hatch
Founder and CEO one21 Solutions & Information Street
10:30 am
How to Get Big Results from Small Events
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10:30 am - 12:00 pm

Agua Fria

Whether it’s a workshop for business owners or a luncheon for your best customers, hosting an event is a great way to help attract new customers, cement relationships with existing customers and build buzz about your business. But the idea of hosting an event can intimidate many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off. In this workshop, Jason Buckner and Daan Schmidt break down the essentials to running successful events that will increase your reach and take your business to the next level.

Jason Buckner
Founder Automation Made Easy
Daan Schmidt
Owner
Schmidt Communicatie
12:00 pm
Boxed Lunch
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12:00 pm - 1:30 pm

12:15 pm
Lunch Breakout Hosted by Jump - The Retainer Fallacy
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12:15 pm - 1:15 pm

Canyon Ballroom C,E

In this presentation INC 5000 CEO Jeff Lerner will show how he increased LTV and retention and doubled the value of his agency with one simple change to his core service offering. The presentation illustrates an easy-to-implement solution that improves on the retainer model and creates a more value-centric paradigm for selling agency services.

Jeff Lerner
CEO & Founder Xurli
1:30 pm
Develop Your Niche Through Vertical Development
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1:30 pm - 2:15 pm

Canyon Ballroom C,E

Learn about the powerful strategies and tactics you can use to leverage your expertise to develop your niche, attract prospects in this niche, and convert them to your most profitable clients.

Key takeaways
1. How to identify a possible niche/vertical
2. Test and validate your possible niche
3. Launch and scale your new vertical.

Justin MacDonald
President SixthDivision
1:30 pm
Leverage Partners to Scale Your Business
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1:30 pm - 2:15 pm

Madera

Ask any business expert, and they’ll tell you that focusing on your strengths is critical to achieving higher profits and greater potential to scale. As an Infusionsoft Partner, there’s a good chance that your strengths tend to fall more within the arena of either sales or services. In this session, Nathan Paris of On The Fuze shares with us some powerful insights about how to leverage strategic partnerships so you can focus where you should. Here’s what he’ll cover for:

• Sales Focused Partners: What to look for (and what to avoid) in services fulfillment partners.
• Service Focused Partners: What you need to have in place to ensure top-level service and more predictable revenue.

Key takeaways
1. Keep your partners engaged and consistently sending you referrals
2. Get more high performing partners
3. Structure your partnerships for optimal resultsTake Aways

Nathan Paris
CEO & Co-Founder On The Fuze
1:30 pm
How We Got 500 Main Street Clients In One Year
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1:30 pm - 2:15 pm

Arroya

Join best-selling author, keynote speaker, tech investor, ICP, and mom of 5, Susan Sly, as she shares the power of creating a captivating culture, simplification, and the power of growing a robust group of solopreneurs.
Susan has appeared on CNN, Fox, CNBC, Lifetime, The CBN, and been quoted in Forbes. She is currently the CEO of Step Into Your Power and The Agency 8, as well as The President of Radius AI – a Silicon Valley and Phoenix Based AI company.

Susan Sly
CEO of Step Into Your Power Inc/President of RadiusAI
1:30 pm
Never Let a Good Plan Get In The Way of Success
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1:30 pm - 2:15 pm

Agua Fria

Learn how to identify new opportunities by putting a new lens on a problem.

Key takeaways
– Turn known issues into opportunities
– Turn customer complaints into cash
– Use bitter feedback to create a better user/customer experience

Ryan Chapman
Founder Fix your Funnel
2:30 pm
Cabin Punk: Agency Scalability through Cultural Development
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2:30 pm - 3:30 pm

Canyon Ballroom C,E

Dobbin Buck will break down GetUWired’s key ingredients to building a sticky culture that attracts dedicated and talented team members to their agency and keeps them invested in the culture long term. Vision, leadership, hiring practices, compensation, benefits and employee well being will all be covered in this informative and entertaining peek inside the GetUWired Cabin and their award winning “Cabin Punk” Culture! GetUWired is an INC 5000 Agency that is currently ranked as a Top Company Culture by Entrepreneur Magazine, The 6th Best Place to Work in the State of Georgia by Georgia Trend Magazine, and 6th Best Employer in the United States by Glass Door!

Key takeaways:

  • GetUWired’s 10 part Hiring Process: A detailed breakdown of the full hiring process that attracts and allows only the best candidates through!
  • GetUWired’s Top 5 Internal programs for Employee Wellness, Professional Development and Personal Development.
  • GetUWired’s Cultural Rhythm Calendar: A years worth of events and activities that keep your team raving fans of your culture!
Dobbin Buck
Co-Owner / Business Development of GetUWired Inc.
2:30 pm
Grow your Partnership to a Six Figure Business in Less Than One Year
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2:30 pm - 3:30 pm

Arroyo

Learn secrets from the experts that have grown their Infusionsoft businesses to over 400K in net profit in one year. What lead generation and capture strategies, sales processes, new customer onboarding and customer loyalty and retention strategies were implemented to make this rapid growth possible.

Key takeways
1. Learn these strategies to grow your business
2. Learn how to improve your internal systems to scale your operations
3. What can you change tomorrow to benefit your business today

Brandon Stuerke
Founder and CEO Automated Advisor
2:30 pm
Create & Sell Out $100,000 Coaching Groups
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2:30 pm - 3:30 pm

Madera

Do you find yourself sharing the same information with client after client? What if you could create a lucrative stream of income that allowed you to package your brilliance into a group program while leveraging your time and expertise?

In this workshop you’ll:
• Identify the ideal audience for your program
• Create a structure for your coaching using knowledge and content you already have
• Get clear on how to qualify and enroll ideal clients into your program

Natalie Gouche
Owner L.A Social Media Trainer
3:30 pm
Networking Break
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3:30 pm - 4:00 pm

4:00 pm
Product Keynote
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4:00 pm - 5:30 pm

Canyon Ballroom

In this can’t-miss session, Keap product leaders will demo new features and announce future product investments in Infusionsoft by Keap and Keap.

5:30 pm
“Speed Dating” Without the Dating
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5:30 pm - 6:30 pm

Canyon Ballroom C,E

PartnerCon’s speed dating session— with a twist is back by popular demand! By “dating” we mean, a chance for you to meet, get to know, and exchange contact information with partner peers. This lighthearted session will be conducted in the same manner as a speed dating session. Participants will have 4 minutes each to share success stories, lessons learned, and match with other partners who have capabilities they might need. Attendees will be issued a “date card” to take notes and help them connect with their perfect match(es) after the event. Appetizers and cocktails will be served.

Dev Parsons
Marketing Programs Manager Keap
Kara Pierce
Manager of Partner Sales & Training Keap

Thursday

8:30 am
Opening Keynote - Linzi Boyd Biog
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8:30 am - 10:00 am

Canyon Ballroom

Linzi Boyd Biog Founder of BoB Group
10:30 am
Building Brands to Shift Industries: Today, Tomorrow, the Future
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10:30 am - 12:00 pm

Canyon Ballroom

Building Brands to Shift Industries: Today, Tomorrow, the Future

Modern businesses and entrepreneurial leaders are driven by purpose – what you want to be known for and the emotional journey of the customer, rather than the sales journey. Discover why modern business need to be brand-led, asset-driven and a platform of change, in order to accelerate growth and disrupt industries.

Linzi Boyd Biog
Founder of BoB Group
10:00 am
Networking Break
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10:00 am - 10:30 am

10:30 am
How to Package Your Products and Services
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10:30 am - 12:00 pm

Madera

Your goal in packaging is to have something for sale that can be on a shelf, ready to be picked up and purchased by a prospect. In a service business, packaging is all about how you package concepts and principles in ways that define your core difference, methodology and brand. By packaging your services in a way that’s clear, concise and attractive to the type of clients you want, you’ll secure more work, faster. Packaging your services simplifies the information a client is processing and the decision they need to make, reducing cognitive barriers and prompting them to buy your services, faster. Ultimately, effective packaging of your services is the path to far greater profits.

Jordan Hatch
Founder and CEO one21 Solutions & Information Street
10:30 am
Storybrand Your Message
}

10:30 am - 12:00 pm

Arroyo

With the proven StoryBrand Framework you’ll have new and improved messages to create websites, email blasts, brochures, sales scripts, elevator pitches and more.

Daniel Bussius
CEO Built by Love Agency
10:30 am
Build a Lead Magnet for Your Business and New Customer Onboarding
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10:30 am - 12:00 pm

Agua Fria

In this workshop, you will learn how to build lead magnets that drive new leads. You will customize your lead magnet for your specific business and be ready to launch the lead magnet at this event.

Jillian Kendrick
Founder & CEO Informed Marketing Solutions
10:30 am
How to Get Big Results from Small Events
}

10:30 am - 12:00 pm

Canyon Ballroom C,E

Whether it’s a workshop for business owners or a luncheon for your best customers, hosting an event is a great way to help attract new customers, cement relationships with existing customers and build buzz about your business. But the idea of hosting an event can intimidate many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off. In this workshop, We break down the essentials to running successful events that will increase your reach and take your business to the next level.

Oli Billson
CEO & Founder Oliver Billson Marketing
12:00 pm
Boxed Lunch
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12:00 pm - 1:30 pm

12:15 pm
Town Hall with Keap Leaders
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12:15 pm - 1:15 pm

Canyon Ballroom

Come sit with Infusionsoft experts, leaders, and Partner Advisory group members to get all of your questions answered about the New Keap and the Partner Program or just come and spend time with your peers and learn from one another.

Keith Reed
COO Infusionsoft
Dave Vieregg
VP Partners Infusionsoft
Scott Martineau
VP Customer & Partner Advocacy Infusionsoft
1:30 pm
Interactive Partner Mastermind
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1:30 pm - 3:30 pm

Arroyo

During this interactive session we will “hot seat” style mastermind your business to help you overcome your biggest challenges. Whether you are struggling to scale, need help finding leads or need to let a team member go, you will get help figuring out the best path for you from everyone in the room. Come prepared to learn a lot, help each other and win big by rapidly eliminating whatever is in your way!

Sarah Laws
Founder and CEO Laws Marketing Consulting
1:30 pm
Partner Panel
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1:30 pm - 2:15 pm

Canyon Ballroom C,E

If you are new to the Partner ecosystem or have never been to PartnerCon this breakout is for you! Come with questions for our Partner panel which will consist of veteran Keap Partners from all around the world. Get insights, tips, and share ideas on how to be successful as an Keap Partner.

Hosted by Jeremy Vijsma
1:30 pm
Get Results From Facebook Marketing
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1:30 pm - 2:15 pm

Madera

Even if you’ve been working in social media for a while, Facebook can be a daunting place. From the regular algorithm changes to the realm of Ads Manager, those unfamiliar with what-means-what may find themselves just wanting to avoid it all. But, of course, you can’t. When done right, Facebook ads can transform your business. However, if done incorrectly they can take your money and provide you with false hope. In this session, world-renowned Facebook expert, Dennis Yu from BlitzMetrics breaks it all down for you and your clients to win big with Facebook ads.

Key takeaways
1. Using facebook for your clients
2. Setting up FB systems
3. how to get results for your clients with FB ads

Dennis Yu
CEO BlitzMetrics
1:30 pm
Panel Discussion - Utilize Free Trial To Bundle Your Services
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1:30 pm - 2:15 pm

Agua Fria

Free trial for Keap is coming to Partners! This special breakout session is going to dive into free trial, including:

1. How this tactic is performing for Keap.
2. Insights on the development tests and strategies we’re running with partner panelists.
3. Q&A and interactive conversation to explore how free trial needs to work for partners.
4. How you can get first access to free trial when it launches!

Bibi Goldstein
CEO BuyingTime
Misty Kortez
Founder Your Marketing Coach
Kathy Swanson
Founder Intergrated Marketing Werx
2:30 pm
The Art and Science of Profitable Joint Ventures for Keap Partners
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2:30 pm - 3:00 pm

Madera

Learn 3 simple strategies to use Joint Ventures to attract & Keap your ideal clients…and add pure profit to your bottom line!

Jay Fiset
Founder of JVology
2:30 pm
Partner Program Deep Dive & How to Make the Most of It
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2:30 pm - 3:30 pm

Canyon Ballroom C,E

Dive Deep into the Partner Program changes and hear from one of our Regional Partner Managers about how to maximize your Partnership using the Partner Program benefits, your Partner coach, and the Product.

Kim Mortensen
Manager Partner Programs Keap
3:30 pm
Networking Break
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3:30 pm - 4:00 pm

4:00 pm
Closing Keynote
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4:00 pm - 5:30 pm

Canyon Ballroom

Join Keap CEO and Co-Founder, Clate Mask, to learn more on how we’re solving a BIG problem in the world, how we’re doing it differently and why you should keep going, keep serving and keep growing.

Clate Mask
CEO Keap
6:30 pm
Partner Party and Awards
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6:30 pm - 10:00 pm

Pool

Come join your Infusionsoft Partner peers as we learn and grow together!

Check out this years sponsors

PartnerCon is where Partners, Infusionsoft and your business success converge.

Daniel Bussius

CEO, Daniel Bussius Consulting